Tom Ryan (he came up with the McGriddle, Smashburger, Tom's Urban 24 and more) and Rick Schaden (he's worked with Ryan on Tom's Urban 24 and Smashburger) have launched their latest fast-casual concept, Live Basil Pizza, with plans to open 100 around the country in the next four years.
Live Basil Pizza takes Steve Ells' Chipotle Mexican Grill concept (natural ingredients, customizable entrees, made quick, with an option to have liquor) into the fast-casual pizza world.
Basically, diners queue up and grab a menu card. They choose what kind
of thin-crust 11" pizza they want (or choose customized ingredients
themselves) and mark their choice(s) on the card. They hand it to
someone behind the counter, who starts ladling on the sauce. The pizza
moves through the line with each worker adding various ingredients til
it gets put into an oven that cooks the pizza in just 2.5 minutes (150
seconds). "It's fast, fresh pizza, made before your eyes," Ryan says.
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| Balls of pizza dough get prepared into crusts |
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| The dough is rolled, sauce and other ingredients go on |
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| It goes in the oven for 2.5 minutes |
A handful of shops in California also have tried quick-cook pizzas
(think 800 Degrees in LA or Blaze). Ryan and Schaden are posturing their
chain as an option for lunch or dinner. There are some booths but also
high top tables and stools. Live basil plants are key to the decor.
***
Live Basil offers 13 different kinds of pizzas (menus will be
localized for different states, like Ryan does with Smashburger). The pizzas do well at layering flavors so that you want to take more
bites to taste everything.
Examples of menu options
include the Live Basil Margherita (left) and Arugula, Truffle and Wild Mushrooms (right)
There's also The Hot One (below), which includes pepperoni, spicy giardiniera, jalapenos, red pepper flakes,
spicy oil.
Other notable ones include The Colorado (ingredients include bison sausage, green chile,
goat cheese, roasted sweet corn, cilantro, Italian cheese blend), Maui BBQ
Natural Chicken (includes smoky bbq sauce, fire-roasted pineapple,
cilantro). Gluten-free crusts for the pizzas are available ("This is
Colorado," Ryan quips.)
Smoothies made with Haagen-Dazs sorbet and fruit (peach mango or mixed
berry) and salads also are on the menu for those looking for lighter
fare.
The
cooler is stocked with Boxed Water is Better water, Mickey's malt
liquor, cans of Fat Tire beer, etc. Chardonnay and Malbec also are
available. The soda machine has Boylan sodas.
