Friday, January 29, 2010

SIA Snow Show!


photo by EA

SIA's Snow Show is here! After years in Vegas, the trade show where stores and resorts place orders for next year's ski and snowboard gear has moved to Denver for the next 11 years. That makes Denver tourism, hotel and restaurant folks happy, but lots of vendors are disappointed that they no longer have an all-night party right outside their door any more. The Snow Show IS a lot closer to the slopes, and attendees are getting breaks on lift tickets to any Colorado resort. Of course, that prompted one dude at the show to say, "All I keep thinking is why am I not there? Why am I here? I'd rather be skiing!"

Denver is doing its part to keep people happy with an apres ski that pretty much takes up all of the downtown core. Colorado resorts have teamed with bars to offer drink specials and give away swag and lift tickets. Stop by the Rialto Cafe, Rio Grande (Echo is giving out stuff), Appaloosa Grill (Telluride deals), Tilted Kilt, Wynkoop, among lots of others.

Inside the Snow Show, Burton tried to bring Vegas to Denver. Their booth at SIA was turned into a casino floor, complete with fake Elvis, sales reps dressed as card dealers, the whole nine yards.

Smokin' Boards brought out Buck Ferton. (If you're nice they'll share their beer with you.) The Skullcandy girls are giving away Skullcandy necklaces and bandanas, Volcom is handing out T-shirts.



photo by EA

On-snow demos at Winter Park for SIA attendees, Feb. 1-2.

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