Friday, June 22, 2007

The 411 ... or something

Denver and Boston get to try out a new directory service Verizon is announcing. Just call 800-THE-INFO, and you can look up businesses for free, plus you can narrow down your choices using local landmarks, intersections. The tradeoff is you hear an ad while you wait for the info.

Verizon says you can have the info texted to you (cha-ching for mobile providers, but if you don't have anything to write with, it's handy) or just listed verbally (using air time).

Who knows, weather, sports scores and restaurant reviews could be added to the service later. National rollout of 800-THE-INFO planned later.

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